This year we will have 8 thematic areas, which will be located on four stages. We offer a detailed look at what will be discussed on the stages of this year’s conference. You can quickly find out news about the program from our new telegram-channel.
🟠 One of our most stable directions is “Advertising and Promotion”. At iForum-2023, we will discuss numerous challenges faced by business owners and marketers over the past year, as well as issues and topics that companies should consider:
– changes in market conditions, the impact of competition and new risks on the digital strategy;
– cases of increasing sales in 2022-2023 in Ukraine and entering the markets of the EU, USA and other countries;
– what’s new in advertising tools;
– safety and ethics: communication scandals vs. adequate advertising in wartime;
– and more.
The head of the department is Yevhen Shevchenko.
🟢 At iForum-2023, a new, priority direction for the entire country – Military Tech – appears. We believe that the powerful development of Ukrainian military technical projects dictated by wartime really gives Ukraine a chance to become #1 in the global MilTech industry.
We are discussing the global: how can Ukraine really become the flagship of the industry in the world? But urgent: exchange of ideas and developments.
The discussions will be attended by developers and startups, as well as the Ministry of Digital Affairs and the Ministry of Strategic Industry, representatives of the “Drone Army” and Brave1, the Ukrainian Startup Fund and others.
Head of the department – Oleksandr Kardakov, Chairman of the Supervisory Board of Octava Defense.
🔴 E-commerce is the engine of online business and directly affects many sectors of the economy: logistics, export, real estate, digital advertising and others. Of course, at iForum-2023, such an important industry is presented in a separate direction.
🎤 Head of the department – Oleksandr Kolb, CEO, Promodo. Having 19 years of experience in the Internet marketing market, will offer the following format in which key market players will discuss the most important issues and development of E-commerce:
• overview of the client’s behavior, his main needs;
• development of new, previously uncharacteristic for E-commerce business segments (food, NFT, etc.);
• format of E-commerce platforms (marketplaces, specialized stores, etc.);
• logistics and vectors of development;
• marketing, brand, advertising and major changes in these matters.
⚪️ Artificial intelligence is a “hot” topic today, and at iForum-2023 the AI direction is dedicated to the topics of the impact of artificial intelligence – AI on society, ethical issues and stories of Ukrainian AI projects.
We will discuss the current state of the field, the ethical aspects of AI development, including issues of privacy, bias, and the impact on the labor market. We will also consider long-term forecasts and the further impact of AI on society.
Among the speakers are leaders in the field of artificial intelligence, experts in ethics and even representatives of the arts. Serhii Petrenko (Unity Nest) and Denys Dovgopolyi (Unicorn Nest) manage the direction.
